How to Write a Compelling Marketing Letter that Actually Gets Read

Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.

Build Trust through Copywriting - Part One

Find out how product content can build trust in a retailer’s brand and directly affect purchasing behavior.

Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You

Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?

Becoming A Freelancer

One very popular and common way of earning income is becoming a freelancer. Literally thousands of people every day choose to become their own boss by working as a freelancer.

100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable

If you would like to know a simple way of making the claims in your copy -- whether they are big or small claims -- up to ten times more believable and powerful, then this article will show you how.

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?

Copywriting Judo: How To Use Your Competition's Product Or Service To Sell Yours

If you'd like to know how to use your competition's own products and services against them -- while adding an extra layer of persuasion to your sales letters and ads -- then this article will show you how.

11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES

Your web site sales barely dribble in, and you have reason to believe that sub-par copy is the culprit. The time has come to do something about it.

Don't Take Your Writing So Seriously!

Lighten Up The Tone OF Your Writing

How to Choose a Reputable Search Engine Optimization Content Writer

Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don’t want to just select any SEO content writer, because you need to make sure that the job is done right.

Two Marketing Birds With One Stone: Split Testing With Your Sales Letter

You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?

Tips for Writing Effective Headlines

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.

How To Write Copy That Sells

This article will teach you five proven strategies for writing effective copy for all of your marketing materials.

Do You Need a Copywriter for Directions to the Emergency Room?

The information you have is more important than how you present it. You can be a good online salesman if you are a great communicator. You can be a great online salesman if you learn how to communicate with copy.