Copywriting: The Secret Key That Rescues Falling Response Rates

Response rates are down pretty much everywhere. Will doing more of the same (bigger promises, more benefits) make a difference? Not likely. Here's what you can do.

How to Write Powerful Press Releases in the Right Press Release Format

A well-written press release which is published in the print media such as newspapers, magazines, newsletters, e-zines, online media, and/or broadcast via TVs and radios will gain you publicity at no cost, which will increase your business' fame, credibility, reliability, traffic/visitors to your website, and eventually boost your business beyond your expectations.

Copywriting: Specialize For Your Own Sake - Part 1 of 3

Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. Sound too good to be true? Just listen to what other copywriters are saying.

Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You

Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?

12 Job Application Tips for Copywriters

This article is for any writer - experienced or not - who plans to apply for a copywriting job. It presents 12 tips on how to apply in such a way that you stand a chance of making the shortlist.

Amazing Copywriting Secret Lets You Charge Ten Times More Money For Your Products And Services

If you want to charge up to ten times more money for whatever you're selling...without touching, tweaking or even so much as adding one single thing to your product or service...then this article will show you how.

Blast Your Copywriting & Marketing Profits Into Outer Space...By Answering These Three Questions

If you are interested in exploding the profits of all your marketing promotions...and dramatically driving up the response of your copy...then you need only ask yourself the following three questions:

The Brochure Dump

Why Recycling Brochure Copy Is A Bad Idea for Websites

100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable

If you would like to know a simple way of making the claims in your copy -- whether they are big or small claims -- up to ten times more believable and powerful, then this article will show you how.

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?

How To Make Copywriting Assignments A Thousand Times Easier To Get Started On And Finished

If you are faced with a copywriting assignment that is gigantic in scope -- such as when you have to mold a letter out of 100+ pages of notes -- and if you want to eliminate all the nagging anxiety and stress of just getting started, then this article will show you how.

5 Tips On How To Write Concisely

Whatever you write, you stand a better chance of people reading it if you keep the writing tight and concise. This is particularly true of your marketing materials. Whether it's a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.

Making It Easy for Customers To Choose You

If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

A Copywriter Re-Discovers Her Inner Passion

My life began a new chapter when I re-discovered that writing is what I loved about all of my previous jobs. It was the one thing where I did not notice time, hunger, fatigue, and distractions. It was time to get paid to have so much fun.