The Right Way... And The Wrong Way... To Start Your Sales Letters!

Most people really struggle with figuring out how to start their sales letters. Today I'm going to show you the right way... and the wrong way to start your sales letters so you don't mix things up and wind up losing any sales, O.K.?

Internet Copywriting - Make Your Offer Irresistible!

Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!

Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success!

The Best Place to Put SEO Copy on Your Web Page

Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction.

Weird Copywriting Secret Works Like Crazy...Even Though It Makes No Logical Sense Whatsoever

If you want your copy to literally sparkle with credibility, and make even your most powerful claims instantly believed and accepted... then this article will show you how. Check this out:

How To Price Your Copywriting Services: Give Discounts And Rewards, Don't Lower Prices

If you're wondering how to price your copywriting services, consider rewarding your clients. You should rarely opt to lower your rates, or discount them. There are a couple of important reasons not to discount.

Designs & Typography

When typography is used creatively, it can accurately express and illustrate emotion and create a mood. Letterforms can be elegant and even visually exciting when used correctly. In the way letters are shaped for headlines and logos, they can reach out and get a reaction out of someone. When typography is used as an art form, it does not necessarily have to be read; in fact, it can stimulate the eye and carry a message without ever needing to actually read it.

The Most Important Thing About Writing a Persuasive Sales Letter

Craft an irresistible sales letter to your potential buyers by following these important guidelines. Knowing WHAT to say is even more important than HOW you say it.

5 Sales Letter Tips To Explode Your Conversion Rate

Valuable tips on copywriting, writing sales letter, increasing your conversion rate, and improving your internet marketing and online business, and more.

Copywriting With Pizzaz

Do your brochures, Web pages, sales letters, catalogs, advertisements and other marketing copy sizzle? If not, here is a simple way to jazz up your copy . . .

42 Deadly Ad Copy Sins That I've Made

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

10 Ways To Make Your Ad Command Attention

Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

10 Hypnotic-Like Sentences That Sell Like Crazy

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

Four Score and Seven Years Ago: Copywriting Lessons From Our 16th President

Abraham Lincoln was not only one of our greatest presidents, he was also the most skillful writer ever to occupy the Whitehouse. His moving and eloquent Gettysburg Address contains valuable copywriting and communications lessons for business people and communicators at all levels. Part history lesson and part how-to piece, this article points out how you can apply these lessons to make your marketing communications and business presentations more memorable and effective.