Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 2

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this second article I answer his questions about Sales Letter content…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Ad Copy Secrets

Some simple tips that make your ad copy

Website Content Review; Writing Copy is Not Easy

For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy.

The Not-So-Mysterious Art of Getting Clients

Getting clients doesn't have to be complicated. Here are three simple approaches that really, really work.

The Art of Effective Copywriting

If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales; however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales; however, without effective sales copy your web site will be useless.

Secret Formulas for Writing Headlines That Sell

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

Finding the Right Balance of Words

Most people tend to ramble on and on when writing a message. The reader becomes confused and communication is lost. What you need to do is find the right balance of words and the right words for the balance.

What's Wrong with Your Web Copy?

Do your web visitors stay and read what’s on your website long enough to take action – buy your product, sign up for your ezine or even contact you? If not, do you even know what's wrong with your web copy?

The Theet O Vac - It Does The Job

It has pulled thousands of those lonely souls into its gut.

Secrets to Creating Great Headlines

Tips and techniques on how to make your magazine article, your website page, your Internet article stand out and get read, selected, bought, and published before the rest.

Web Site Copywriting - The Headline Said What?

One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?

Punch Up The Benefits Because Benefits Sell

If you hate writing advertising because you feel that you need a special skill to be persuasive, you don't. You just need to be clear on the difference between a feature and a benefit.

9 Tips for Better Copywriting

Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.