How to Write for a Paper or Magazine

Want to become a columnist for your local newspaper, or for a national trade magazine? Here are a few ideas to help you get started.

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay? Find out in this article.

How 'Cliffhanger' Paragraphs Capture Readers

Here's a way to keep readers interested in upcoming letters or correspondence.

Battling Internet ADHD: Ten Tips for Writers

Get your Web copy read. These ten tips will improve your Web writing skills.

22 Questions to Ask Before You Write a Single Word

To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.

Is It Worth Paying a Professional Copywriter?

Why pay a professional copywriter when there are people out there willing to write articles for a few dollars? Here's why:

Public Service Announcement (PSA) Radio Copy Writing Success

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes. Why? Because a good commercial, is a good commercial. Period.

SEO Copywriter - Finding The Website Writer You Really Need

Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here’s what to look out for if you need someone adept at search engine copywriting.

The Word Perfect And Emotionally Charged Singing Sales Letter is Born

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

10 Tips for Clear Content on Your Association's Web Site

Does your association’s mission include educating the public or your members? Your web site leads the charge! Here are ten top tips for keeping your web content on target.

Humdinger Headlines That Get Attention

Your headline has to grab your reader's attention. If it doesn't, chances are he or she will not read any further.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 1

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Sales Letter Writing - Using AIDA

One of the most successful formulas for any copywriter is what’s commonly known as AIDA, an acronym for Attention, Interest, Desire, and Action. Learn how to use the formula successfully.