How to Hold People's Interest throughout those 'Long Copy' Sales Letters

The trouble with long copy sales letters is people read them in different ways. And it's easy to lose half of your readers if you don't include regular...

What A Ghostwriter Needs To Do To Earn Top Dollar

All the insider secrets you need to cash in as an online ghostwriter.

How To Become A Freelance Copywriter In New York

For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually.

How 'Cliffhanger' Paragraphs Capture Readers

Here's a way to keep readers interested in upcoming letters or correspondence.

The Importance of A Website Copywriter

Good writing is an essential part of the success of any website.

Massive Sales - Compelling Headlines Get Results - Your Headline Can Make or Break Your Results

If your headline doesn’t attract your reader’s attention and get them to continue reading your letter or advert you have lost your ‘sale’. Your headline is CRITICAL to your success. The most important thing to remember when creating your headline is what interests you may not attract your audience. A strong headline for you may not cause even the slightest ripple of attention from others - and what appeals to them may have no substance in your eyes.

Predictable Sales Growth - The More You Tell the More You Sell

“The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print” If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked. But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop off’ and go do something else.

7 Ways to Turn Visitors into Customers

Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers...

22 Questions to Ask Before You Write a Single Word

To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.

Is It Worth Paying a Professional Copywriter?

Why pay a professional copywriter when there are people out there willing to write articles for a few dollars? Here's why:

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd – and impress both potential customers and the search engines.

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

Is Your Copywriting Trigger What Makes Your Visitors Buy?

Want to know what makes your visitors want to buy? Find out the two basic - yet contradictory - needs that drive people and the ways to satisfy those needs in different ways for the four basic personality types.