Copywriting 101: Exclamation Point, Friend or Foe?

Have you become addicted to multiple exclamation points in your prose because you feel SO passionately about your marketing message? If so, it's possible you suffer from exclamation pointitis, a highly curable disease of the newbie copywriter. Never fear, help is here. Use these tips to break the habit and to create sophisticated copy that grabs readers' attention quietly and elegantly.

How You Can Find Freelance Copy Editing Jobs

Even for those with the skills needed, finding freelance copy editing jobs can seem next to impossible. Find out how you can find copy editing jobs here.

Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

The Second Most Important Element of Your Ad... after the Headline

The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...

How to Get Instant Attention

Take a look at these five unique ideas to get a reader's attentnion.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy...

Beyond Once Upon a Time: Fairy Tales aren't the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don’ts for email newsletter publication. Ah, something about this newsletter didn’t pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

How to Write for a Paper or Magazine

Want to become a columnist for your local newspaper, or for a national trade magazine? Here are a few ideas to help you get started.

Who is Your Customer?

Knowing who will buy your product or service is a vital step in writing effective advertising. Write your next ad to only one person.

Copywriter Trick Unveiled: How to Write Better Copy Faster

I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry.

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often

Five Steps To Online Copywriting Success

Five online copywriting tips that anybody can use to increase website and advertising conversion rates.

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.

Sales Results Happen When Your Sales Letter Is Fascinating And Easy To Respond To

You must make your letter attractive to your reader so they get your full sales message. So how are you going to catch AND KEEP his/her attention?