42 Deadly Ad Copy Sins That I've Made

Writing good ad copy for your online business, some of the do's and don'ts that I have discovered in 5 years of being online. I hope they help you.

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Here are some of the most persuasive words to use in marketing are, according to advertising legend David Ogilvy.

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.

Freelance Business Writers - How To Get The Best From Your Writer

It can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. How do you find the best freelance business writers?

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.

Web Writing - Don't Lose Your Visitor's Attention!

How you write your content can have a drastic effect on sales for your website. Here are some tips on how to keep your visitor's interest so they make it to the all-important order form.

Copywriting 101: Exclamation Point, Friend or Foe?

Have you become addicted to multiple exclamation points in your prose because you feel SO passionately about your marketing message? If so, it's possible you suffer from exclamation pointitis, a highly curable disease of the newbie copywriter. Never fear, help is here. Use these tips to break the habit and to create sophisticated copy that grabs readers' attention quietly and elegantly.

Quotations as Expressions in Life

Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others.

Is Freelance Hiring Right For You?

If you were faced with the task of hiring talented individuals to handle a huge account you just landed, are up for the task? When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. Perhaps Freelancing is the way for you!

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.

Be That Copywriter Everyone Wants to Work With

One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.

5 Deadly Copywriting Mistakes That Kill Sales

Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.

Why Copywriting Is The Secret To Your Online Success

What constitutes a great website is not just fantastic design, but the quality of the online copy that accompanies it.