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Writing and Speaking


Copywriting

A Writer's Secrets

Writers have secrets that can improve their writing.


The Truth About Negative Commands (Don't Read This!)

Find out why using negative commands can produce the exact opposite result that you may desire!


Can Anyone Succeed as a Freelance Copywriter?

Not everyone can succeed as a freelance copywriter. Some people don't have what it takes. But if you think that being a diploma-carrying writer with a degree is one of the requirements for success, that's not it at all. Find out if you have what it takes...


Working With a Freelance Editor

If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a ma...


How To Really Connect With Your Customer In Your Copywriting

Your voice is one of the most important things in your copywriting, With a strong and authentic voice you'll be more believable and more real. This article talks about two ways you can strengthen your copywriting voice -- and connect with your customer in...


What a Ghostwriter Can Do for You

Being published in local or national media--or your own industry’s trade press--is the best kind of free publicity. Promotional articles can generate results rivaling those of standard advertising. Even if you could crank out articles yourself, an experienced professional copywriter can help you focus on your subject, organize your ideas, and write to your target audience.


Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!


So You've Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process

How to collaborate with a copywriter and get the most out of your investment.


How Not to Write a Press Release

If you're not getting the publicity you want, you may be making this mistake.


3 Tips For Writing Better Headlines

If you want to pull in customers, you need to be able to write good headlines. And in order to write good headlines, you need to understand a few fundamental principles of the craft. Here are 3 quick tips for writing better headlines for your website. Take these to heart and you'll find writing headlines a lot less painful...


Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing.


Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).


Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? Find out now.


Touching the Prospect's Emotions in Your Sales Letter

How to touch a prospect’s emotions in your sales letter to entice them into buying…


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