Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and dif...

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let the...

9 Tips for Great Design of Your Marketing Materials

1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ...

Can Anyone Succeed as a Freelance Copywriter?

Not everyone can succeed as a freelance copywriter. Some people don't have what it takes. But if you think that being a diploma-carrying writer with a degree is one of the requirements for success, that's not it at all. Find out if you have what it takes...

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance w...

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their...

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions: Are you an experienced writer? Do you want to stay at home to write? Do you want to work for yourself? Do you learn new things quickly? Are you interested in a b...

42 Deadly Ad Copy Sins That I've Made

Writing good ad copy for your online business, some of the do's and don'ts that I have discovered in 5 years of being online. I hope they help you.

How To Really Connect With Your Customer In Your Copywriting

Your voice is one of the most important things in your copywriting, With a strong and authentic voice you'll be more believable and more real. This article talks about two ways you can strengthen your copywriting voice -- and connect with your customer in...

What a Ghostwriter Can Do for You

Being published in local or national media--or your own industry’s trade press--is the best kind of free publicity. Promotional articles can generate results rivaling those of standard advertising. Even if you could crank out articles yourself, an experienced professional copywriter can help you focus on your subject, organize your ideas, and write to your target audience.

Creative Copywriting?

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative?

Subtle Emotion - The Key To Copy That Works

Professional copywriters know that subtle emotion is a primary factor in writing effective copy. Understanding and applying this principle takes your copy to a whole new level...

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.

A Copywriter's Rant: Either You Get it, Or You Don't

Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.