The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marke...

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...

Writing Benefit-Driven Web Copy - 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)

9 Tips for Great Design of Your Marketing Materials

1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ...

A Quick Free 'n' Easy Content Writing Course

The way you construct web content around a pre-set skeleton.

Buy My Book for $27 and I'll Give You Bonuses Worth a Gazillion Dollars!

Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for...

Killer Ad Copy

Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words ha...

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

COPYWRITING After determining what we are going to sell, the next task is to effectively convey our message. Copywriting is the art of writing words and messages that successfully sell a product or s...

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance w...

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their...

Freelance Copywriting Advice #1: Take the Scary Jobs

As a freelance copywriter you will sometimes be faced with work opportunities that seem just too challenging, and well outside your comfort zone. My advice is to take these jobs every time. Here's why...

Copywriting FAQs

One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Here are some of the most persuasive words to use in marketing are, according to advertising legend David Ogilvy.

To Start Making Cash from Your Online Writing, You Must Draw Blood First

What you need to do to start earning cash from your online writing.