How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades...

10 Tips for Tech-Writers

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...

Top 10 Ways For Copywriters To Overcome Writer's Block

We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I ...

Writing Benefit-Driven Web Copy - 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)

Finding Your Client's Business Problem Leads to Better Copy

WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble...

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturati...

A Writer's Secrets

Writers have secrets that can improve their writing.

A Quick Free 'n' Easy Content Writing Course

The way you construct web content around a pre-set skeleton.

Buy My Book for $27 and I'll Give You Bonuses Worth a Gazillion Dollars!

Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for...

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

Writing copy for B to B marketing campaigns often leads to bland, ineffective business communications. But it doesn't have to. In this article, you will learn 3 common copywriting blunders and how to correct them quickly and easily.

Three Steps To Pump Up The Drama In Your Copy

All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. At a quick glance it would appear that fiction writing and copywriting are two ...

How Ghost Writing Articles And Booklets Can Earn You Big Money!

Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, gh...

Hooks, Lines & Sinkers

Hands up if the title to this article made you think that you'd strayed into a fishing feature? Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what o...