Writing Online In Two Syllables or Less

One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.

Four Roadblocks to Persuasive Communication

If you think writing compelling online copy is someone else’s responsibility in your organization, think again. The fastest way to alienate your clients, employees and business partners is to write poorly—-and defend your position. Seasoned columnist and business coach Lisa Nirell shares four common “communication dead ends” that can make or break your personal relationships and business goals.

Freelance Writers: Double Your Income

Most freelance writers don't make the kind of money they could. Why not? Because they don't treat what they do as a serious business. A simple shift in attitude can double your income.

Top 10 Ways For Copywriters To Overcome Writer's Block

We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I ...

10 Things You Should Expect From Your Website Copywriter

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials…

Engage Your Customer - Write About Benefits

If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.

10 Tips for Aspiring Freelance Copywriters

Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and dif...

Finding Your Client's Business Problem Leads to Better Copy

WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble...

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...

10 Tips for Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the s...

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.

The Truth About Negative Commands (Don't Read This!)

Find out why using negative commands can produce the exact opposite result that you may desire!

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make...