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Copywriting
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It's the Headline, Stupid! - Writing Powerful Headlines
You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.
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How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be:
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Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
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Writing Online In Two Syllables or Less
One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.
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No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? To answer your question, I'll assume you're a j...
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Can 97% of Netpreneurs be Wrong?
Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!
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Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you...
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Web Copy - How Much is Enough?
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....
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10 Tips for Tech-Writers
Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...
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Deciding What Voice to Use in Copy
It’s how people feel not what they think or know that controls their buying behavior. It’s not a logical process. So if you can present your benefits in terms of feelings like how the buyer will feel as a result of having your product and what negative feelings will go away.
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