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Copywriting
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More Powerful Than PowerPoint - YOU!
What could be more powerful than 3D, live, moving YOU? Not only are you the best visual aid, you can turn your nervous energy into direct purposeful gestures and movements that will ease your nerves and transmit your message.
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Public Speaking - The First 5 Steps to Becoming a Confident Speaker
Does the very thought of speaking in public give you the heebie jeebies? Do you have a presentation coming up that's got you wanting to jump out of your skin? Don't worry. This article offers you the first 5 steps to feeling more confident and assured any time you are speaking in public.
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Tomorrow's Cliches Today
When you write copy for web site pages, avoid the use of clich?s. First, they are meaningless. Second, they say nothing positive about your company. Third, they get in the way of helping your visitors understand what you can do for them. Instead, choose simplicity and clarity in what you say.
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7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
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13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
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Fill Your Readers with Confidence
A lot of people stress about the design and architecture of a web site. But the truth is, most visitors will forgive a horribly designed site, so long as the text fills them with confidence. Find out how...
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How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be:
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How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come
in handy in all sorts of situations. And if you combine good
writing skills with the persuasive selling tactics found in,
say, copywriting, you'll be that much more ahead of your
competition
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Four Roadblocks to Persuasive Communication
If you think writing compelling online copy is someone else’s responsibility in your organization, think again.
The fastest way to alienate your clients, employees and business partners is to write poorly—-and defend your position.
Seasoned columnist and business coach Lisa Nirell shares four common “communication dead ends” that can make or break your personal relationships and business goals.
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