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Copywriting
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Public Speaking - 7 Strategies for Giving a Damn Good Speech
The fear of public speaking is one of man's greatest fears. The fear of dying comes after the fear of public speaking, meaning most people would rather die than speak to a group. But, it doesn't have to be that way. If you prepare, practice and practice some more you can give a damn good speech.
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Using Technology In Your Presentations
Business presenters in particular often use technology to support them. But too often, the technology, not the presenter, becomes the star of the show. Here are a few tips on how to maintain control over your PowerPoint presentation.
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Public Speaking - How to Write a Damn Good Speech
In order to deliver a great speech, you need to write a great speech. However many times, that is easier said than done. Here is a simple formula for writing a good speech. Whether it is a great speech will depend on your imagination and your writing skills.
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Overcoming Your Fear of Public Speaking
You are not alone. There are hundreds, thousands, and maybe even millions of people who have issues with speaking to an audience. They are simply just afraid of looking like a fool in front of people and embarrassing themselves. Read this article to discover how you can get on the fast track to overcoming your fear of public speaking.
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Tomorrow's Cliches Today
When you write copy for web site pages, avoid the use of clich?s. First, they are meaningless. Second, they say nothing positive about your company. Third, they get in the way of helping your visitors understand what you can do for them. Instead, choose simplicity and clarity in what you say.
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7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
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Help, Help, Help, Sell
Web sites are much harder to navigate than catalogs or brochures. It's hard for visitors to find what they want. That's why the first task of the copywriter is to HELP people find what they want. Then it is time to SELL.
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Don't Be Satisfied With Your First Draft
Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.
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Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
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