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Writing and Speaking


Public Speaking

Public Speaking: Ads

You can concoct fake ads, or use real ads that are funny in your public speaking engagements. They can be read aloud, projected, or distributed as handouts.


Public Speaking: Anachronisms

A person, place, or event that is placed in a time period in which it does not belong is called an anachronism. For instance, Paul Revere riding a motorcycle or George Washington sitting in front of a computer would be anachronisms. You see advertising strategies using anachronisms all the time, especially around Lincoln's and Washington's birthdays and Columbus Day. I saw an ad for fluorescent light bulbs that had Thomas Edison working on a phonograph. The caption read: 'If Thomas Edison wouldn't have wasted his time on this (incandescent bulb), his phonograph might have been a CD player.'


Public Speaking: Comic Verse

Often a short poem will illustrate your point better than hours and hours of talk. Poems can be inspiring and motivating as well as funny, and they also add variety to your presentation. You must flawlessly memorize any poetry you use. Any stumbles will ruin the effect of the verse. If the verse is long, you may want to consider reading it, but total memorization will have more impact. Poetry, whether funny or not, should be used sparingly in any business presentation.


Public Speaking: Self-Effacing Humor

Self-effacing humor, or making fun of yourself is quite a contrast. It is a very powerful form of humor that gets its strength from highlighting your weaknesses. It seems that people who have the ability to laugh at themselves in just the right amount during a public speaking engagement are perceived as secure, confident, strong, and likeable.


Public Speaking: Timing

Timing in public speaking is one of the most important aspects of humor and NO ZZZZZs speaking. Not only is timing involved in an individual piece of humor, it is also involved in the placement of that piece of humor in the overall presentation. Timing is also involved in spontaneous reactions to 'expected' unexpected developments during the presentation


Public Speaking: Gimme Three Steps

Do you remember that song by Lynyrd Skynyrd? 'Gimme three steps, gimme three steps mister, gimme three steps towards the door.' I try to remember that song when I am moving on stage during a public speaking engagement.


Public Speaking: Be Careful

I was doing an event for 3200 people in California and it was a really big deal. I had a two stage managers with headsets counting down 30 seconds till show time, a personal assistant and complete video crew for tape and image projection. Everything was hustle and bustle and rush, rush, rush.


Using Visual Aids and Props for Giving More Powerful Presentations

Visual aids and props can go a long way in lending interest and depth to your presentation. Many people are highly visual in nature. “Did you see that!” Audiences tend to remember visually presented information more clearly and in more detail. If you’re still a bit nervous, a small “prop” will help you to keep your hands “busy”, so you can avoid a number of unconscious “nervous habits”. Some props and visual aids I’ve found useful during my presentations include these items.


Tie One On (for men only)

I got this tip many years ago from speaker Paul Radde. After shooting one of my first major videos, I noticed that my tie was crooked for most of the video. It looked bad in person, but it looked TERRIBLE on video...


Public Speaking: Learn Public Speaking Material Easily Using Bits (AKA Chunks or Series)

A bit is a section of public speaking material that is so related that it makes it easy for you to memorize. Each point flows naturally from one to the next so you can deliver the information without notes (if you know your material). Until I learned about bits, I never thought I could be that great at speaking because I'm not great at memorizing long talks. I discovered that no one memorizes long talks. They have a mental or written outline consisting of...


Public Speaking: Bribes

I don't believe in penny pinching when you get in a pinch...


Public Speaking: Top Ten Ways to Make Money Public Speaking

SELL YOUR KNOWLEDGE This is my overriding principle that came from years of hard knocks trying to get people to hire me to speak. I get more speaking engagements than I ever had before when I quit trying to sell them and began selling my knowledge in as many different formats as possible. The idea is that infinitely more people can buy what you know through books, tapes, CDs, Ebooks and videos than could ever hire you to speak. Your name recognition because of your knowledge distribution makes speaking engagements much easier to come by because the people that could hire you have already heard you and your message on your knowledge based products. In the mean time, the money from the product sales keeps your business thriving.


Public Speaking: Line of Sight

When you speak alot you run into some crazy room setups. It's your job to be there early to make sure all the little preparation details taken care of. One of these details is the visibility of you and your visuals from each chair in the audience.


Public Speaking: Words that Sell

The title of this article is the same as a famous book by Richard Bayan that is used by marketing professionals around the world. As I was looking through it the other day I realized that the same kinds of words could be used in public speaking to get the same kinds of effects.


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